
It’s more than mission and values
Inspire employee commitment by getting to WHY!
Most businesses can tell you “what we do” and many are clear on “how we do it” yet, research shows that only a small percentage of the workforce understands “why” we do what we do. The “why” is the basis for a Mission Statement: the secret sauce that positions an organization for long-term greatness.

Long-Lasting results
Clear expectations
Inspired by your mission
Enhanced operating results
Greater employee retention and satisfaction
Mission = why we exist
Values = how we agree to work together to achieve our Mission
Who Needs It
Culture Matters—and Mission and Values are the cornerstone for any organization that desires to build a solid foundation for success.
How We Do It
The VSG Advantage approach leads your team through thought-provoking exercises and storytelling to focus on the contribution you make and the resulting impact. Your unique Mission Statement becomes the foundation on which is built a set of guiding principles that define how everyone agrees to work together.
The VSG Advantage
VSG Advantage incorporates cutting-edge adult educational techniques to draw out what deeply matters to your team. Your employees are motivated to focus on the contribution and impacts your organization makes. The interactive nature of the program encourages participant enjoyment and engagement, inspiring commitment to the result.
Book a call to schedule or discuss Culture Matters for your venue
What people are saying about CULTURE MATTERS training
“The process of identifying what makes a company great, why we show up every day, and how we want to treat each other is existentially necessary but hard work! Navigating this process with Richard was incredibly enriching and fulfilling.”