Russ Simons has been involved in nearly every facet of the sports facility industry for over three decades, from design and construction to safety and security, marketing, public relations and operations. As a senior principal at Populous, Russ directed facility operations, evaluation and analysis efforts. He worked with the firm’s architects to create facilities designed to be safe, efficient, revenue positive and sustainable. Russ has worked with operators from the collegiate level to every professional league. His wide variety of clients includes the Orlando Magic, San Diego Padres, Pittsburgh Steelers, Nashville Predators, Keeneland Equestrian Facility, Major League Soccer and the University of Oklahoma.